Today it's taken for granted that your business—no matter the size—has a website. Many businesses also have more than one social media account: Instagram especially seems a great way for companies to connect with customers. But even Instagram works best when there's a site referenced in the profile. Your website is as important as ever. It's [...]
Creating smart copy for your site to generate leads is already a recognized practice. But the same effort in social media can power even better results. The landscape has certainly changed. Today, copywriters are no longer expected to create a keyword-rich phrase and to use it several times within a web page or post. That's because [...]
Digital Marketers Call it "Content Marketing" Because today's marketing environment is crowded, it's more difficult than ever to declare what makes your business different from the rest. The surest way to stand out is to invite people in—often, this is accomplished with content marketing. Think of content marketing as a form of anti-advertising. There are no [...]
Digital marketers today understand that when we're talking about search engine optimization, we are almost exclusively talking about Google's search engine. What Google wants to see, the smart digital marketer will try to provide. The goal is simple: get people to find you, entice them to engage with your content, and then convert them into a [...]
Twitter allows companies to build a reputation for subject matter expertise, and this is accomplished by being informative as well as personable. When sharing a mix of tweets with links to content as well as a few personal observations, companies can drive traffic to their website, boost search results, and build relationships with what could become [...]