According to the Direct Marketing Association, email marketing delivers a $38 return for every $1 spent. That’s because email marketing reaches an audience that knows your brand and has already agreed to connect with you. Email is an effective way to keep customers informed, helping businesses and consumers stay connected. Email is versatile and easy to integrate into other marketing efforts. The results are also easy to track, letting you know who read your message and visited your site. A good email marketing tool allows you to segment your audience so that your message is personalized and more effective. We’ll help you craft emails and newsletters that align with your brand, allowing you to connect with your customers effectively.
Email campaigns will nurture your leads and helps to move them closer to the sales cycle. They’re also a great tool to upsell to current clients, letting them know about services or products that they could be buying from you.
Sending a regular newsletter to your prospects and clients is an opportunity to let them know about your new services, products and specials, but also helps to establish your company as an industry leader and builds trust in your brand.
Feedback is the best way to gauge what you’re doing right and what you need to improve. When you ask clients for honest feedback, it not only shows you care about giving them the best service possible, but you get concrete, valuable information about your performance.