THE HUDSON DIGITAL BLOG

Getting Started with Email Marketing

Email marketing has been around for a long time. Often it is overlooked in favor of social media, but email remains an effective tool in the marketing kit.  Email remains one of the best ways to with prospects and clients in a personalized and targeted manner. Certainly, it can deliver revenue back into your business, and [...]

2019-05-29T14:15:40+00:00May 28th, 2019|

Avoiding Invisibility: Why You Must Advertise

Unless you're in the espionage business, the last thing you want is for your company to be invisible. Who will know you're there to help if you haven't told them? The inverse of invisibility is advertising. And advertising is simply the art of being visible to as many prospects as you can afford. Today, it's truly [...]

2019-06-18T14:33:35+00:00April 21st, 2019|

Maximize Social Media for SEO

Creating smart copy for your site to generate leads is already a recognized practice. But the same effort in social media can power even better results. The landscape has certainly changed. Today, copywriters are no longer expected to create a keyword-rich phrase and to use it several times within a web page or post. That's because [...]

2019-06-04T15:59:29+00:00April 5th, 2019|

GSEO Is Content Marketing

Digital marketers today understand that when we're talking about search engine optimization, we are almost exclusively talking about Google's search engine. What Google wants to see, the smart digital marketer will try to provide. The goal is simple: get people to find you, entice them to engage with your content, and then convert them into a [...]

2019-06-01T18:32:52+00:00March 20th, 2019|

The Power of Inbound Marketing

Outbound marketing, or traditional marketing, is a one-way stream of information hoping to connect with an anonymous audience. It includes direct mail, a booth at a tradeshow, radio and TV ads, and cold-calling. Inbound Marketing is different. It’s all digital, flexible, much more interactive and can be powerfully effective. One of the most important strengths of inbound [...]

2019-05-28T15:49:46+00:00March 8th, 2019|
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