Convert Visitors into Customers: Basic CRO

Is your web site converting visitors into customers at a rate of 2.35%? If not, then your performance is below average. Your company’s website might be extremely well-optimized for search engines and getting you lots of quality traffic, but if you find that it's not converting visitors, then it's time to work on CRO (Conversion Rate [...]

2020-12-13T20:19:41+00:00December 1st, 2020|

Avoiding Invisibility: Why You Must Advertise

Unless you're in the espionage business, the last thing you want is for your company to be invisible. Who will know you're there to help if you haven't told them? The inverse of invisibility is advertising. And advertising is simply the art of being visible to as many prospects as you can afford. Today, it's truly [...]

2020-12-13T20:20:39+00:00September 1st, 2020|

The Power of Inbound Marketing

Outbound marketing, or traditional marketing, is a one-way stream of information hoping to connect with an anonymous audience. It includes direct mail, a booth at a tradeshow, radio and TV ads, and cold-calling. Inbound Marketing is different. It’s all digital, flexible, much more interactive and can be powerfully effective. One of the most important strengths of inbound [...]

2020-12-13T20:32:59+00:00August 1st, 2020|

Getting Started with Email Marketing

Email marketing has been around for a long time. Often it is overlooked in favor of social media, but email remains an effective tool in the marketing kit.  Email remains one of the best ways to with prospects and clients in a personalized and targeted manner. Certainly, it can deliver revenue back into your business, and [...]

2020-12-13T20:23:41+00:00July 1st, 2020|

Maximize Social Media for SEO

Creating smart copy for your site to generate leads is already a recognized practice. But the same effort in social media can power even better results. The landscape has certainly changed. Today, copywriters are no longer expected to create a keyword-rich phrase and to use it several times within a web page or post. That's because [...]

2020-12-13T20:24:52+00:00May 1st, 2020|
This website uses cookies and third-party services. Learn more OK
This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymized tracking data to third party applications such as Google Analytics. As a rule, cookies will improve your browsing experience. However, you may prefer to disable them on this and other websites. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance.