THE HUDSON DIGITAL BLOG

GSEO Is Content Marketing

Digital marketers today understand that when we're talking about search engine optimization, we are almost exclusively talking about Google's search engine. What Google wants to see, the smart digital marketer will try to provide. The goal is simple: get people to find you, entice them to engage with your content, and then convert them into a [...]

2019-03-21T15:07:06+00:00March 8th, 2019|

Five Key Elements to a Successful Website

Today it's taken for granted that your business—no matter the size—has a website. Many businesses also have more than one social media account: Instagram especially seems a great way for companies to connect with customers. But even Instagram works best when there's a site referenced in the profile. Your website is as important as ever. It's [...]

2019-03-14T18:57:58+00:00March 1st, 2019|

Share Your Knowledge to Grow Your Business

Digital Marketers Call it "Content Marketing" Because today's marketing environment is crowded, it's more difficult than ever to declare what makes your business different from the rest. The surest way to stand out is to invite people in—often, this is accomplished with content marketing. Think of content marketing as a form of anti-advertising. There are no [...]

2019-03-03T19:10:01+00:00February 19th, 2019|

Optimize for Search and Conversion

Although SEO helps your business, it's important to remember that it's also about leveraging the offering of one company: Google Search Engine. In the US alone, Google has more ad dollars than all print media and earns over 80% of search ad revenues. This has nothing to do with SEO per se but gives you an [...]

2019-03-03T19:23:41+00:00February 8th, 2019|

Become a Regional Destination

If you’ve got a storefront, you’re probably thinking it’s a good idea to have it on a busy street with lots of foot traffic. And you would be right. It might cost extra to be on the high street, but you get more walk-ins and better turnover of inventory. And you won’t scrimp too much on [...]

2019-03-03T19:35:22+00:00February 4th, 2019|

The Power of Inbound Marketing

Outbound marketing, or traditional marketing, is a one-way stream of information hoping to connect with an anonymous audience. It includes direct mail, a booth at a tradeshow, radio and TV ads, and cold-calling. Inbound Marketing is different. It’s all digital, flexible, much more interactive and can be powerfully effective. One of the most important strengths of inbound marketing [...]

2019-03-10T15:22:36+00:00February 3rd, 2019|

Make the Most of Twitter for Your Business

Twitter allows companies to build a reputation for subject matter expertise, and this is accomplished by being informative as well as personable. When sharing a mix of tweets with links to content as well as a few personal observations, companies can build relationships online with what could become leads and customers. Despite the lack of [...]

2019-03-03T19:31:16+00:00February 2nd, 2019|
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