Is your web site converting visitors into customers at a rate of 2.35%? If not, then your performance is below average. Your company’s website might be extremely well-optimized for search engines and getting you lots of quality traffic, but if you find that it's not converting visitors, then it's time to work on CRO (Conversion Rate [...]
Unless you're in the espionage business, the last thing you want is for your company to be invisible. Who will know you're there to help if you haven't told them? The inverse of invisibility is advertising. And advertising is simply the art of being visible to as many prospects as you can afford. Today, it's truly [...]
Outbound marketing, or traditional marketing, is a one-way stream of information hoping to connect with an anonymous audience. It includes direct mail, a booth at a tradeshow, radio and TV ads, and cold-calling. Inbound Marketing is different. It’s all digital, flexible, much more interactive and can be powerfully effective. One of the most important strengths of inbound [...]
Email marketing has been around for a long time. Often it is overlooked in favor of social media, but email remains an effective tool in the marketing kit. Email remains one of the best ways to with prospects and clients in a personalized and targeted manner. Certainly, it can deliver revenue back into your business, and [...]
Creating smart copy for your site to generate leads is already a recognized practice. But the same effort in social media can power even better results. The landscape has certainly changed. Today, copywriters are no longer expected to create a keyword-rich phrase and to use it several times within a web page or post. That's because [...]