Five Key Elements to a Successful Website

Today it's taken for granted that your business—no matter the size—has a website. Many businesses also have more than one social media account: Instagram especially seems a great way for companies to connect with customers. But even Instagram works best when there's a site referenced in the profile. Your website is as important as ever. It's [...]

2019-09-09T17:26:04+00:00May 1st, 2019|

Share Your Knowledge to Grow Your Business

Digital Marketers Call it "Content Marketing" Because today's marketing environment is crowded, it's more difficult than ever to declare what makes your business different from the rest. The surest way to stand out is to invite people in—often, this is accomplished with content marketing. Think of content marketing as a form of anti-advertising. There are no [...]

2019-09-09T17:25:59+00:00April 19th, 2019|

Become a Regional Destination

If you’ve got a storefront, you’re probably thinking it’s a good idea to have it on a busy street with lots of foot traffic. And you would be right. It might cost extra to be on the high street, but you get more walk-ins and better turnover of inventory. And you won’t scrimp too much on [...]

2019-09-09T17:25:51+00:00March 16th, 2019|

Optimize for Search and Conversion

Although SEO helps your business, it's important to remember that it's also about leveraging the offering of one company: Google Search Engine. In the US alone, Google has more ad dollars than all print media and earns over 80% of search ad revenues. This has nothing to do with SEO per se but gives you an [...]

2019-09-09T17:25:44+00:00February 8th, 2019|

Make the Most of Twitter for Your Business

Twitter allows companies to build a reputation for subject matter expertise, and this is accomplished by being informative as well as personable. When sharing a mix of tweets with links to content as well as a few personal observations, companies can drive traffic to their website, boost search results, and build relationships with what could become [...]

2019-09-09T17:25:30+00:00January 2nd, 2019|
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