The Power of Inbound Marketing

Outbound marketing, or traditional marketing, is a one-way stream of information hoping to connect with an anonymous audience. It includes direct mail, a booth at a tradeshow, radio and TV ads, and cold-calling. Inbound Marketing is different. It’s all digital, flexible, much more interactive and can be powerfully effective. One of the most important strengths of inbound [...]

2019-10-28T16:47:48+00:00June 8th, 2019|

Five Key Elements to a Successful Website

Today it's taken for granted that your business—no matter the size—has a website. Many businesses also have more than one social media account: Instagram especially seems a great way for companies to connect with customers. But even Instagram works best when there's a site referenced in the profile. Your website is as important as ever. It's [...]

2019-09-09T17:26:04+00:00May 1st, 2019|

Share Your Knowledge to Grow Your Business

Digital Marketers Call it "Content Marketing" Because today's marketing environment is crowded, it's more difficult than ever to declare what makes your business different from the rest. The surest way to stand out is to invite people in—often, this is accomplished with content marketing. Think of content marketing as a form of anti-advertising. There are no [...]

2019-09-09T17:25:59+00:00April 19th, 2019|

Become a Regional Destination

If you’ve got a storefront, you’re probably thinking it’s a good idea to have it on a busy street with lots of foot traffic. And you would be right. It might cost extra to be on the high street, but you get more walk-ins and better turnover of inventory. And you won’t scrimp too much on [...]

2019-09-09T17:25:51+00:00March 16th, 2019|

Optimize for Search and Conversion

Although SEO helps your business, it's important to remember that it's also about leveraging the offering of one company: Google Search Engine. In the US alone, Google has more ad dollars than all print media and earns over 80% of search ad revenues. This has nothing to do with SEO per se but gives you an [...]

2019-11-01T16:31:04+00:00February 8th, 2019|
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