Social Media

Creating smart copy for your site to generate leads is already a recognized practice. But the same effort in social media can power even better results. The landscape has certainly changed. Today, copywriters are no longer expected to create a keyword-rich phrase and to use it several times within a web page or post. That's because [...]

Twitter allows companies to build a reputation for subject matter expertise, and this is accomplished by being informative as well as personable. When sharing a mix of tweets with links to content as well as a few personal observations, companies can drive traffic to their website, boost search results, and build relationships with what could become [...]