Optimize for Search Engines
Having a well-designed and responsive website is a great start, but if you want to be found by prospects, you need to think about search engine optimization (SEO).
Every day, search engines are crawling your site to index its content for search results. Besides that, search crawlers are checking other elements in your site and grading it daily. Google, Bing, Yahoo, and other companies want to serve their users the most relevant websites based on their search queries. If you want your give your site an edge among competitors, continuously improve it so it’s search engine compliant and create compelling and engaging content. Superior content is key to attracting visitors and reducing bounce rates.
The Right Keywords
Keywords are the words your prospects type on search engines when they’re looking for merchandise or services. If your site’s content contains those keywords, search engines will index them and this will help your site get found when people are searching for services or products you sell. Make sure the writing is conversational and easy to read.
You’ll want to make sure your site is built correctly. Search crawlers inspect your site daily and grading it according to correct site architecture, load time, how easy it is to navigate and other elements that affect user experience. Sometimes mistakes are introduced, it’s a good idea to audit the site regularly to make sure the site isn’t being penalized for errors.
Grow Your Site’s Traffic
Search engine crawlers look at a number of different factors when checking a site. Two are how often you’re updating it and its size. When you’re continuously writing copy and blogging about your business, not only does your site get credit for the regular updates and its gradual growth, but the new keywords and key phrases get indexed and help with search results.