It’s a good idea to send regular updates your subscribers with links to new content, new products, services, events, etc. Make sure the content is interesting, the newsletter format is appealing and you don’t make it too busy or long. Keep in mind that a newsletter goes to the list of people you already have on your database, it doesn’t increase the size of your email list.
Most email service providers don’t allow you to use purchased lists. Using email lists can actually hurt your domain. Since people haven’t opted in, they could get annoyed and flag your email as spam. Filters can also detect when there’s a high volume of faulty email addresses and flag your domain as spammy. This will affect the deliverability of your emails. It’s better to grow your list organically (when people fill out forms on your website or other channel). A small list of real prospects is much more valuable than a large list of fake accounts or people that have never heard of your brand and likely won’t be interested in your services or products.
Absolutely. Email is more widely used than social media. It’s private and more personal. Most people rely heavily on email and check their inbox regularly. Email allows you to communicate with people that have given you permission to market to them, making it an essential communications tool.
Search engines crawl your site daily and check for new updates. They’ll give you a higher grade if you’re regularly updating it, adding new keywords for indexing and links for navigation. Also, if you go for long periods with no updates or new content your audience might see no reason to visit your site, you won’t have anything new to share on social media to drive traffic.
Responsive web design (RWD) is web design that ensures visitors have a good user experience (UX) whenever they visit a website, no matter what type of device they’re using—such as mobile, tablet, and desktop screens. Since more than 50% of web users are on mobile, Google is prioritizing mobile-friendly websites. Using responsive web design will help your site be search engine compliant.
Your social media and email efforts will rely heavily on what new and useful content you’re creating for your prospects and clients. A blog is the most common tactic for distributing marketing content to drive traffic to your site. It’s also a perfect opportunity to share your knowledge and increase trust in your brand. Blog posts that are over 1,000 words tend to rank higher and get more shares. Make sure they’re well researched and informative. It’s better to write fewer quality posts than a lot of shallow and short ones. Focus on opportunities to add new keywords and key phrases, to help your site get indexed for those terms. Also, link your posts to one another.
Search engine optimization (SEO) is the process of making your website comply with search engine algorithms (rules) so that they give your site a high grade and serve it on search result pages. These rules range from whether or not a site is correctly structured, responsive (adapts to mobile, tablet and mobile screens), has more copy than code, loads fast, and more.
Keywords are the words and phrases that searchers type in when searching information on a search engine like Google, Bing, Yahoo, etc. They do this to find relevant websites, stores, information, images, videos, or any type of information when looking for answers, products, or services. SEO professionals use relevant keywords in website copy when optimizing content for search.
Search engine ranking is determined by how much authority your site has. There are several factors that boost a site’s authority such as its domain age, the quality of the content, how many sites of high authority link to it, and more. It’s safe to say that the best way to achieve a high search engine ranking is to create a solidly built site that’s responsive, well written, easy to navigate, and focused on the keywords that the business is about.