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How often should I update my company website?2019-02-06T02:28:13+00:00

Search engines crawl your site daily and check for new updates. They’ll give you a higher grade if you’re regularly updating it, adding new keywords for indexing and links for navigation. Also, if you go for long periods with no updates or new content your audience might see no reason to visit your site, you won’t have anything new to share on social media to drive traffic.

What is a responsive website?2019-02-07T03:48:10+00:00

Responsive web design (RWD) is web design that ensures visitors have a good user experience (UX) whenever they visit a website, no matter what type of device they’re using—such as mobile, tablet, and desktop screens. Since more than 50% of web users are on mobile, Google is prioritizing mobile-friendly websites. Using responsive web design will help your site be search engine compliant.


Is a blog necessary?2019-04-04T15:38:12+00:00

Your social media and email efforts will rely heavily on what new and useful content you’re creating for your prospects and clients. A blog is the most common tactic for distributing marketing content to drive traffic to your site. It’s also a perfect opportunity to share your knowledge and increase trust in your brand. Blog posts that are over 1,000 words tend to rank higher and get more shares. Make sure they’re well researched and informative. It’s better to write fewer quality posts than a lot of shallow and short ones. Focus on opportunities to add new keywords and key phrases, to help your site get indexed for those terms. Also, link your posts to one another.

What is SEO?2019-02-16T00:44:33+00:00

Search engine optimization (SEO) is the process of making your website comply with search engine algorithms (rules) so that they give your site a high grade and serve it on search result pages. These rules range from whether or not a site is correctly structured, responsive (adapts to mobile, tablet and mobile screens), has more copy than code, loads fast, and more.

What are keywords?2019-02-06T02:43:49+00:00

Keywords are the words and phrases that searchers type in when searching information on a search engine like Google, Bing, Yahoo, etc. They do this to find relevant websites, stores, information, images, videos, or any type of information when looking for answers, products, or services. SEO professionals use relevant keywords in website copy when optimizing content for search.

What determines search engine ranking?2019-02-16T00:48:25+00:00

Search engine ranking is determined by how much authority your site has. There are several factors that boost a site’s authority such as its domain age, the quality of the content, how many sites of high authority link to it, and more. It’s safe to say that the best way to achieve a high search engine ranking is to create a solidly built site that’s responsive, well written, easy to navigate, and focused on the keywords that the business is about.

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